Case Study: Medecision
Visual Branding
At a glance
- Client
- Medecision
- Industry
- Healthcare technology
- My role
- Manager, Digital Marketing & Analytics · Sage Growth Partners
- Timeline
- Jun – Jul 2025
- Services
- Paid media, Creative
Headline results
- 35% higher click-through rate from new animated creative
- 14% higher click-through rate and 22% more clicks from revised ad copy
Summary
Between June and July 2025, I led a LinkedIn Ads creative optimization project for Medecision, a healthcare technology company serving health plans, aimed at improving both brand perception and campaign engagement. By developing a refreshed suite of animated GIF ads and reworking ad copy to better align with audience intent, the initiative focused on elevating click-through performance and engagement quality across multiple service lines.
Using structured A/B testing and performance tracking through Campaign Manager, the optimization effort delivered measurable performance lifts, including:
- 35% higher CTR from new animated GIF creatives, increasing engagement and visibility
- 14% higher CTR and 22% more total clicks from revised ad copy and messaging tests
- Improved brand recall and ad relevance, leading to lower CPC and higher quality engagement metrics
This project demonstrates the impact of creative precision within healthcare advertising, proving that data-informed storytelling, motion design, and message optimization can significantly strengthen campaign ROI and brand authority in competitive B2B healthcare markets.
Strategy & Approach
I redesigned the ad creative to modernize the brand’s presence and create a consistent visual system that aligned with their value proposition and target audience.
Key focus areas:
- Simplified, minimal layout emphasizing clarity and confidence
- Refined brand color palette for consistency across ad formats
- Cohesive typography and imagery style aligned with brand tone
- A/B testing visuals against previous creative to validate performance