My Résumé

Experience

1. Manager, Digital Marketing & Analytics

   Sage Growth Partners May 2025 – Present

   • Generated 59 new patient cases and a nearly 200% increase in form submissions in five months for a multi-location neurosurgical practice by rebuilding Google Ads around condition-specific, hyper-local patient intent.
   • Cut cost per lead more than 50% by restructuring enterprise accounts around match-type discipline and budget reallocation, improving lead quality against legacy broad-match campaigns.
   • Cut client service hours 35% by building the agency's AI systems end to end: a team-wide client database, automated performance reporting, agentic Google Ads management, and brand-locked design systems. Trained 12 team members on Claude and other LLMs through hands-on workshops.
   • Contributed to $5M+ in attributed client revenue as lead strategist across 10 B2B and B2C healthcare accounts, managing $200K+ in monthly media spend across paid search, paid social, and SEO.
   • Contributed to $4M in enterprise pipeline at $35K CAC per new logo through account-based marketing across LinkedIn, paid social, and SEM, targeting health plan decision makers.
   • Lifted site engagement more than 30% by rebuilding measurement under a unified GA4 and HubSpot model spanning attribution modeling, event architecture, and call and form tracking.
   • Contributed to 4 client website builds and built 45+ campaign landing pages in HTML, CSS, and WYSIWYG builders, testing 3+ variants of every page, ad, and copy set against tracked conversion goals.

2. Digital Marketing Specialist & Project Manager

   Good JuJu Agency Aug 2023 – May 2025

   • Scaled the agency's first paid media department, which I built from the ground up, to $400K+ in monthly spend across Google, Meta, YouTube, and Amazon at 4x+ blended ROAS.
   • Generated 1,750 qualified leads and 135 signed leases in 12 months at 5.6x ROAS across a 25-property portfolio for one of Arizona's largest multifamily developers.
   • Improved team efficiency and lead conversion 30% each across 4 outsourced paid media, web, and SEO specialists, while cutting site load times 60% and lifting top-10 keyword rankings 67%.

3. Client Success Manager

   Growth Marketing Media Aug 2022 – Aug 2023

   • Retained 100% of an 18-account portfolio while growing lead volume 35% and organic traffic 20% through SEO and SEM, and generated $20K+ in monthly upsell revenue.

4. Marketing Coordinator

   Distilled Bath & Body 2021 – 2022

   • Increased monthly sales 14% and social engagement 190% by launching Amazon storefront and marketplace channels alongside an affiliate and influencer program.